This campaign, announced by United Nations Secretary-General Kofi Annan, aims to stimulate a global movement to press governments to translate pledges made at the UN's 2000 Millennium Summit into reality. These pledges can be compared to miniscule intertwining streets that, with the help of the Millennium Campaign, will hopefully all unite into one: the road to further development.

Mark Malloch Brown, the Administrator of the UN Development Programme (UNDP) said, "The man or woman on the street in a developing or developed country doesn't feel part of a global summit, and by making these Millennium Development Goals a very accessible, open, transparent monitoring system, country-by-country as well as globally, we hope to engage people everywhere, and to engage them as voters and citizens in demanding progress towards these goals."

Further on he noted that, "By focusing international action on these goals, we think we can mobilize a political focus and an economic and social effort which can make them attainable."

Central to the UN's effort to realize these aims will be a new push to help countries prepare their own reports on progress achieved so far. Assessments of the progress will take time and a multilateral global effort.

Further on, Eveline Herfkens, former Minister for Development Cooperation of the Netherlands, who is now an adviser on the promotion of the Millennium Development Goals, said, "The best news in decades for the poor has been that finally there is an international consensus about the Millennium Development Goals," she said. "The best news for the poor in centuries would be if we actually would implement these goals."